Secrets of MSP Success #2 – Talk Business not Tech.
CompTIA’s “IT Industry Outlook 2023” states that that “the days of speeds and feeds tech-talk as the main sales call vernacular to the IT guy are largely over.
Buyers today want a channel provider that has unique knowledge of their business mission, operational needs, and goals.”
Watch this webinar recording to talk business:
Hear from Heather Todd, Innovation Lead from class-leading MSP, Yorb.
She talks about:
- How Yorb goes about understanding their client businesses as a whole
- How they leverage that practically
- How this fundamentally changes their relationship with the client.
Hosted by getKambium’s Andrew Hunt who shows how business-focused Discovery provide the baseline for effective QBRs. And how asking the right questions means the MSP can make recommendations aligned to a clients’ business priorities – and win new business.